Jeff Morse

About Jeff Morse

Jeff Morse is one of the founding partners of Imaj Associates. His professional background is insanely diverse. Except for the decade he spent building and renovating houses, Jeff has spent the bulk of the rest of his career in front of a computer as an accountant, database developer, financial systems developer, web developer, and overall geek. Google+

Imaj Wins Two 2017 Communicator Awards!

This May, the International Academy of Interactive and Visual Arts announced that Imaj Associates took home two Silver Communicator Awards. The Communicator Awards is the largest and most competitive global awards program honoring the creative excellence of communications professionals. The first award is for “Student Voice in Revere,” a campaign of three videos, distributed via social media, at events and conferences. The second of the two Silver Communicators was awarded for the video, “BoldrDash in The Mud.”

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Imaj Helps The UCAP School Rediscover its Promise

UCAPLOGO_RGB_FNLThe UCAP School is a national model and the only school of its kind. In partnering with school districts in RI, UCAP identifies middle school students who have fallen behind and are at risk of dropping out. Students are invited to attend UCAP for 2-3 years in order to catch up academically to their grade level. Once there, students find academic success and so much more. The school surrounds them with a caring community and a unique, personalized approach to learning which helps students build character and self-esteem. UCAP students graduate, returning to their schools and grade level, back on a path to success, and with a fervor for life’s possibilities.

Imaj was approached by The UCAP School in 2015 to help them create a marketing communications plan and work through collateral needs for fundraising. After a thorough discovery process, we uncovered that UCAP was much more than its former name and identity described: “UCAP: The Urban Collaborative Program.”

Through brand development workshops with a dedicated leadership team, UCAP rediscovered its strengths and its brand.bThe result, The UCAP School: Unity – Community- Achievement – Possibility, better represents the promise UCAP makes to students, families, and all stakeholders.

Visit the new website at

Imaj Video Gives ‘Boundless’ a Boost

Hartford Public Schools and Hartford Public Library launch historic partnership to enrich learning for all Hartford students.

Boundless brings Hartford’s schools and libraries together to offer expanded and integrated access to space, technology, trained educators, and shared resources. This groundbreaking partnership will connect classroom teachers and library staff to provide seamless, one-on-one, personal attention to students of all ages in order to create more powerful learning experiences. Continue reading

Imaj Helps EPI Make Progress

A 5-min video and new fundraising and capabilities kit, created by Imaj, received outstanding response at a recent event for The Economic Progress Institute (EPI).

“Once again Imaj came through and went above and beyond with a video that provides deeper insight into our complex brand than we even thought possible. Our guests went out of their way to complement both the video and communications materials at the event,” said Kate Brewster, Executive Director, EPI. Continue reading

SEO: Thriving or Diving

effective SEO

From Jeffrey Morse’s BLOG and as published in RISBJ

In the ever-expanding universe of the internet, it’s getting harder and harder to be seen. Businesses can no longer rely on being seen based on their own merits. Visibility requires strategy, planning, time and effort. Every day, technology affords us new, more interesting, and (most likely) more complicated ways to reach our audience. Leveraging technology to remain competitive is no longer an option. With over ninety percent of online adults utilizing search engines to find information, the need for a strong, visible presence on the web can mean the difference between your business thriving….or diving.

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