The UCAP School is a national model and the only school of its kind. In partnering with school districts in RI, UCAP identifies middle school students who have fallen behind and are at risk of dropping out. Students are invited to attend UCAP for 2-3 years in order to catch up academically to their grade level. Once there, students find academic success and so much more. The school surrounds them with a caring community and a unique, personalized approach to learning which helps students build character and self-esteem. UCAP students graduate, returning to their schools and grade level, back on a path to success, and with a fervor for life’s possibilities.
Imaj was approached by The UCAP School in 2015 to help them create a marketing communications plan and work through collateral needs for fundraising. After a thorough discovery process, we uncovered that UCAP was much more than its former name and identity described: “UCAP: The Urban Collaborative Program.”
Through brand development workshops with a dedicated leadership team, UCAP rediscovered its strengths and its brand.bThe result, The UCAP School: Unity – Community- Achievement – Possibility, better represents the promise UCAP makes to students, families, and all stakeholders.
Visit the new website at http://www.ucap.org