This time, it was used by a business consulting company. Ironically, just last week I noticed this same image on a South African Pharmaceutical company’s website: http://andopharma.co.za/about-us.
OK, I have to ask: What do you (those of you who would willy-nilly use this stock photo) think are the messages your audiences are getting from this photo?
A: Our diverse staff work in a modern, spotless office with a very shiny conference table, enjoying a million dollar view of this (conveniently nondescript) city. We all drink coffee and wear either white or powder blue shirts, and enjoy snuggling up to share a laptop while our middle-aged white man (who is clean cut and well-groomed in spite of his neatly trimmed 5 o’clock shadow which he has because he works long hours out of unwavering commitment to clients) explains why he has a pile of papers in front of him. Our could-possibly-be-ethnic woman often uses her pen to point to a spot on the screen because she is very engaged and wants to be sure we are all looking at the right place. That’s how committed she is.
B. We are too lazy or cheap to use a better, more appropriate photo.
C. We are so unprofessional that we actually don’t realize this photo is making people role their eyes.
D. We are a bunch of knuckleheads.