Magic Johnson Bridgescape Campaign
After an exhilarating photoshoot with Magic Johnson Bridgescape in LA last month, Imaj just completed a new outdoor/transit campaign to engage high school dropouts in this free and flexible graduation program. With our 26 years of experience in education and community initiatives across the country, Imaj is breathing new life into the MJB brand, starting with photos that truly capture the essence of this program. Spearheaded by Magic Johnson to help dropouts get back on track, MJB is a partnership between Edison Learning and Magic Johnson Enterprises.
Magic Johnson Bridgescape campaign can be seen on buses, in trains, and at convenience/gas stops throughout states that offer this amazing program.