Imaj Associates Wins Three Awards for Branding from
International Academy of the Visual Arts
We are excited to share that the International Academy of the Visual Arts announced on April 30, 2013, that Imaj Associates took home three Communicator Awards. The Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.
A Gold Award of Excellence was awarded to Imaj for the branding and logo design of Nervous Lobster, a lobster bake company that serves RI, MA, and CT by creating authentic, New England-style, on-site clambakes.
“We just had to enter this one because we had so much fun creating it,” says Jami Ouellette, president and brand manager at Imaj Associates. “It’s not often we get to work with such a creative name and such a fun group of guys.”
The first of Two Silver Awards was won for the logo design for Integrated Assessment Services (IAS), a Cambridge-based clinic that offers the unique service of fully integrated emotional and cognitive assessments. The logo is designed to represent the integration, care and comfort provided by the long list of psychiatrists, psychologists and psychoanalyst who staff the clinic. Imaj also created a new webpage and direct mailer.
The second Silver Award was won for the rebranding of The Poverty Institute to The Economic Progress Institute, a name that better reflects the organization’s mission toward a vibrant economy with a skilled workforce. Imaj developed a brand strategy, created the identity, and assisted with the launch and associated communications materials.
“This year’s class of entries is a true reflection of the progressive and innovative nature of marketing and communications,” noted Linda Day, executive director of the International Academy of the Visual Arts.
“We are not only honored by these awards but are thrilled for our clients as well. A lot of work goes into branding on both the client side and the agency side. This is a great example of companies and agencies that have been determined to get their brands right,” adds Katie Schibler, Lead project Manager and Associate.
The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit www.iavisarts.org for a full member list and more information.