Big-picture thinking is critical, whether you are branding, rebranding, developing marketing communications, web, social, fundraising or engagement strategies, publicizing, or even writing and designing a simple brochure. Without an eye on the big picture at all times – including a full understanding of the brand strategy, environment and every audience – marketing and communications may fall silent, confuse, or worse, hurt more than help.
That said, as the economy squeezes budgets tighter and tighter, companies, agencies and organizations have even greater needs. Market share is more precious than ever. Funding is scarce. Competing companies and initiatives are endless.
Pooling Talents, Combining Resources
Imaj Associates is specifically structured to work strategically and creatively at all times, whether large projects or small. In 2012, a shifting economy had greatly changed many of our clients’ needs and ability to afford the full level of services we offered (yet they still required). In response, we rebranded to Imaj Associates, a more fluid model incorporating more senior level associates and fewer full-time staff, to offer a combination of full-service, boutique services and in-house department supplemental services on an as-needed basis. Jeffrey Morse became a minority partner in the firm and added some critical elements to our internal service line, including research/data analysis, and enhanced technology and SEO capabilities. We keep our expenses lower by no longer supporting a large staff of implementation and office support.
We at Imaj Associates thrive in a partnership environment.
30 Years of Internationally Acclaimed Creative
We get strategy. We get design. We get communications and marketing writing. And, yes, we get all the technology (that’s the easy part). Imaj Associates takes great pride in our creative success. Take a look at our portfolio – it shows a small slice of our work. Contact us to see a portfolio. Even better, contact our references! Several are listed in our deck.
Digitally Diverse While Grounded in Traditional Theory
Imaj Associates looks at all aspects of the challenge, from the business plan to product development to feasibility; from influencers to environmental factors; from education to outreach and need for training. By strategizing and planning on many levels, we help companies and organizations ensure their web and social presence and ongoing marketing strategies are integrated, relevant and effective.
While we offer high-end digital support, including web and app designs, and extensive Search Engine Optimization, we also are experts at traditional marketing communications and outreach strategies. We’ve successfully worked with and engaged diverse audiences, using proven engagement models from grass-roots to grass-tops and integrating technology targeted to reach out to every group on an appropriate level.
We are a well-oiled machine that brings together the experience and passion of many longstanding industry leaders. And we enjoy what we do – we insist on laughing as often as possible. In fact, at Imaj, you’ll find the most incredibly talented, proven pool of professionals on the planet who have developed a new business model to better meet today’s client needs.
Imaj Associates offers a streamlined approach to services, providing these options:
• Supplementing internal departments, prime contractors, and/or agencies
with expertise and services needed to fill gaps
• Project-based services
• Fully integrated strategic planning, branding, marketing communications,
advertising, media and public relations, promotion, training, or development services.
Imaj Associates is a certified Minority-owned/Woman-owned Business (MBE/DBE) in RI and MA.